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Skateboarding doing trick in basement for Cockroach Clothing skateboard

Capturing the unique skate culture from Modesto, CA.

MARKET RESEARCH
STRATEGY
POSITIONING
BRANDING
CLOTHING DESIGN
CAMPAIGN
BRAND ACTIVATION
Cockroach clothing branding
MISSION

Cockroach lives to rapidly infest skaters nationwide with an original street style and gritty sub-culture.

Josh Graef Pioneer Brand Supply
VALUES

Live fully, explore fearlessly, and most importantly, be original.

Adventurous skateboard clothing brand designs by Pioneer Brand Supply
Josh Graef Pioneer Brand Supply

This brand is for all the grunge skater punks shredding out there that need to connect with their fellow outlaws — cockroaches.

—JOSH GRAEF
Adventurous skateboard clothing brand designs by Pioneer Brand Supply Adventurous skateboard clothing brand designs by Pioneer Brand Supply Adventurous skateboard clothing brand designs by Pioneer Brand Supply Adventurous skateboard clothing brand designs by Pioneer Brand Supply Adventurous skateboard clothing brand designs by Pioneer Brand Supply Adventurous skateboard clothing brand designs by Pioneer Brand Supply
INSIGHT

The Cockroaches are going to infest every skate park across the states — the name will be known.

Adventurous skateboard clothing brand designs by Pioneer Brand Supply
quotation icon quote

Pioneer gave us far more than we imagined. Our clothing line was set up for success with branding we loved.

—LANCE KELLY / COCKROACH FOUNDER
Adventurous skateboard clothing brand designs by Pioneer Brand Supply

We’re ready to guide your next adventure.