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Protein gel health food organic outdoor beverage packaging design by Pioneer Brand Supply

Positioning a protein gel as the before and after solution for every run.

MARKET RESEARCH
STRATEGY
BRAND POSITIONING
BRANDING
PACKAGING
CAMPAIGN
BRAND ACTIVATION
Protein gel health food organic outdoor beverage packaging design by Pioneer Brand Supply
BRAND POSITION

By formulating the product around runners, we established a unique brand position differentiated from the competitive protein gel market.

Josh Graef Pioneer Brand Supply
NAME DEVELOPMENT

We crafted the name "RunWhey" to encourage runners to drink before and after every run — while also communicating the main ingredient.

Protein gel health food organic outdoor beverage packaging design by Pioneer Brand Supply Protein gel health food organic outdoor beverage packaging design by Pioneer Brand Supply Protein gel health food organic outdoor beverage packaging design by Pioneer Brand Supply
Protein gel health food organic outdoor beverage packaging design by Pioneer Brand Supply
Protein gel health food organic outdoor beverage packaging design by Pioneer Brand Supply Protein gel health food organic outdoor beverage packaging design by Pioneer Brand Supply
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We wanted this brand to empower runners to feel like they were flying.

—JOSH GRAEF
Protein gel health food organic outdoor beverage packaging design by Pioneer Brand Supply Protein gel health food organic outdoor beverage packaging design by Pioneer Brand Supply

We’re ready to guide your next adventure.