We are brand psychologists,strategists, and designers.
WHO WE ARE
We are outdoor people crafting outdoor brands. We're passionate about improving relationships between brands, people, and outdoor experiences.
OUR STORY
Gather around the campfire and we’ll tell you a little bit about who we are and where we come from.
We are trailblazers, truth-seekers, adventurers, and limit-breakers — true pioneers. Grounded on the coast of California, we migrate by nature from the ocean waves to the mountain peaks, pine forests, golden hills, desert drylands, and back. Even as we follow our nose into the unknown, we’re never lost. We traverse with strategic intent; born navigators looking up to the stars for direction. If you ask about our weekend you’ll get an answer in miles traveled and elevation gained. But we’re not like this for the trophies or competition, we’re just connected with the outdoors by nature. The seamless synergy between our lives and our work give us a sense of pride, rich character, and true integrity. The riches we value are not silver or gold — it’s the feeling we get guiding wanderers to a unique destination otherwise unknown. We’re always ready to guide your next adventure.
We're excited to meet you.
WE BELIEVE
Trust is paramount for all relationships.
Authenticity is a requirement for good branding.
Determination and hard work will always pay off.
People buy experiences, not products.
The outdoors is for everyone to enjoy.
Adventure is not an event — it's a lifestyle.
OUR VALUES
Evolution
Learn from your experiences and grow in order to adapt and survive.Mindfulness
Heighten the awareness of your surroundings and be grounded in the present.Exploration
Bravely follow your curiosity and sense of adventure into the future.We're excited to meet you.
Every muscle we move is designed to pioneer.
—JOSH GRAEF
